TV ad: New Balance shoes: Hot Dog Contest

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New Balance is premiering a humorous and challenging four video series called "Our U.S. Factory Workers vs. Their U.S. Factory Workers" on NewBalance.com and the New Balance YouTube channel. Part of the fully integrated campaign "America is for the Makers," these videos are complementary to the "Join Us" print ads that ran in The New York Times and Wall Street Journal, enticing their competitors, as well as all companies, to move manufacturing back to the US in recognition that making things here matters.

Category Clothing & footwear
Client New Balance
Agency Arnold Worldwide, Boston
Production Element Productions
Country United States of America
Uploaded 2 July, 2013

Credits

Director
Marc Colucci
Chief Creative Officer
Pete Favat
Creative Director
Mike Howard
Creative Director
Luke Perkins
Producer
Jaime Guild
Copywriter
Melanie Simonich
Art Director
Rachel Wolak
Executive Producer
Mark Hankey
Executive Producer
Kristen Kearns

Other credits

Assistant Producer: Claire Townsend

Business Affairs: Anne Joynt

Planners: Karin Wood and Angus McCoubrey

Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher

Line Producer: Mike Bowes

Cinematographer: Carlos Bermudez

Editorial Company: Element Productions

Editor: Kat Baker

Colorist: Chris Santo

Sound Engineer: Mike Letourneau

Music: Stock Music from License Lab

New Balance shoes: Hot Dog Contest

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New Balance shoes: Hot Dog Contest

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