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FedEx: Practice

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For the past ten years, FedEx has been an official sponsor of the NFL. Previous ads focused on the brand's sponsorship of the 'FedEx NFL Air & Ground Players of the Week.' This year, FedEx is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries. Two new spots from BBDO , New York target NFL fans who are passionate about their team and star players who receive packages throughout the year. Work debuted Sunday during telecasts of NFL football
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Senior Producer, BBDO: Calleen Colburn



Mixer, Sound Lounge: Tom Jucarone

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