TV ad: FedEx: QB

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For the past ten years, FedEx has been an official sponsor of the NFL. Previous ads focused on the brand's sponsorship of the 'FedEx NFL Air & Ground Players of the Week.' This year, FedEx is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries. Two new spots from BBDO , New York target NFL fans who are passionate about their team and star players who receive packages throughout the year. Work debuted Sunday during telecasts of NFL football

Client FedEx
Agency BBDO North America
Production Radical Media
Country United States of America
Uploaded 17 September, 2013

Credits

Director
Steve Miller
Executive Creative Director
Mike Smith
Chief Creative Officer
David Lubars
Executive Creative Director
Greg Hahn
Associate CD / Art Director
Justin Bilicki
Associate CD / Copywriter
Matt Herr
Exec Agency Producer
Amy Wertheimer
Production company
radical media
Sound
Sound Lounge
DoP
Mott Hupfel
Visual Effects
Schmigital
Editing Company
Mackenzie Cutler
Editor
Ian Mackenzie

Other credits

Senior Producer, BBDO: Calleen Colburn

Mixer, Sound Lounge: Tom Jucarone

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