TV ad: MOEN: A Statement Piece for Your Bathroom: 90 Degree

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When a jewelry designer is looking for inspiration, a bathroom faucet probably isn’t the first thing that comes to mind. But with the launch of Moen’s new global style campaign, this could soon change.

The campaign is based on a simple premise -- just as a statement piece necklace can transform your look, a “statement piece” faucet can transform your bathroom.

To bring this idea to life, Moen and The Martin Agency asked jewelry designers from around the world to submit sketches of statement piece necklaces inspired by Moen’s statement piece faucets.

From these, four metal smith jewelry designers were selected who embodied Moen’s principle of thoughtful design: Sarah Loertscher of Seattle; Gina Pankowski, also from Seattle; Sarah Chapman of Minneapolis; Andrea Blais of Calgary and our director, Johan Perjus of B-Reel, Sweden.

Perjus, along with the Mill NYC, helped bring the idea to life in TV and cinema, literally transforming the necklaces into faucets. The faucets not only served as inspiration for the necklaces but also the design of each bathroom and even the personality of the talent, Noot Seear, further re-enforcing the impact a faucet can have on your bathroom.

Documentaries of the jewelry designers show “The Making of a Statement Piece,” highlighting the thoughtful design and craftsmanship that went into each necklace, which perfectly parallels the thoughtful design and craftsmanship that goes into each Moen faucet.

Moen also commissioned limited edition pendant sized versions of the necklaces to be used as gifts.

Category Home appliances & furnishings
URL http://www.moen.com/statementpiece
Client Moen
Agency The Martin Agency
Production B-Reel
Country United States of America
Uploaded 19 September, 2013

Credits

Chief Creative Officer
Joe Alexander
Creative Director
Anne Marie Hite
Associate CD / Art Director
amy Elkin
Agency Executive Producer
Christina Cairo
Agency Producer
Liza Miller
Account Director
Carey Ely
Strategist
Mike Kelley
Account team
Mary McGraw
Account team
Katherine Dorey
Account team
Emily Masters

Other credits

Production Company: B-Reel, Los Angeles CA

Director: Johan Perjus, B-Reel, Los Angeles CA

Director of Photography: Crille Forsberg

Executive Producer: Susan Rued Anderson

Producer: Ron Cosentino

Where were the spots shot?: Studio, Santa Clarita, CA

Editorial Company: Whitehouse Post, NYC

Editor: Martin Leroy, Whitehouse Post, NYC

Assistant Editor(s): Dan Gutterman

Post Facility: The Mill

Colorist: Damien Van Der Cruyssen

Visual Effects Company: The Mill, NYC

Visual Effects Artists: Angus Kneale: Executive Creative Director at The Mill. Tony Robins: Senior Compositor/Flame artist at The Mill

Audio Post Company: Rainmaker Studios

Engineer: Jeff McManus

Music: Plan8

Principal Actors in spot: Noot Seear

Voiceover talent: Navi Rawat

Additional Print Credits:

Photographer: Amber Gray (Fashion/Necklaces), Lisa Shin (Faucets)

Digital Imaging/Retouching: Julian Bernstein

Print Producer: Jenny Schoehnerr

Retoucher: Jeff Satterthwaite

Studio Artist: Midori Batten

Designer: Todd Hippensteel

Additional Documentary Credits:

Director & Editor: Alec Sutherland

DP: Todd Dossantos

Music: Julian Brau

Jewelry Designers:

Arris Necklace: Sarah Loertscher

90 Necklace: Gina Pankowski

Weymouth Necklace: Gina Pankowski

Rizon Necklace: Andrea Blais

MOEN: A Statement Piece for Your Bathroom: 90 Degree

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MOEN: A Statement Piece for Your Bathroom: 90 Degree

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