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Top 6: October 2nd 2013
Interactive

Network Rail: Track Test

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Top 6: October 2nd 2013
Network Rail has launched its 'Track Tests' awareness campaign with short film and innovative online game highlighting rail track dangers created by M&C Saatchi.USA Network Rail intends for the campaign to reduce the number of people accidentally killed or seriously hurt on train tracks. The campaign is the second phase of M&C Saatchi's safety awareness initiative for Network Rail. The campaign uses rapper, Wretch 32, and spoken word performer, George the Poet, in a series of tests, which highlight the difficulty of hearing approaching trains. The tests use binaural sound to see if the pair can identify the direction of an oncoming train - and react in time.
Credits Other credits

Planner: Bridget McCann

Media agency: Walker Media

Media planner: Jess Treasure



Audio Post Production: Angell Sound

Post Production: Mrs Grey

Exposure (media channels): Pre-Roll, YouTube skippables, social media, interactive test

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