Irish Blood Transfusion Service (IBTS): Reasons

The IBTS needs 3000 donations a week to keep up with the national demand, so as the centerpiece for the IBTS's new campaign from Chemistry, Dublin it was vital that the TVC communicated the importance of donating blood. With that in mind, the spot focuses on the various reasons why an individual might be compelled to give blood from the somewhat frivolous, to the deadly serious. The viewer is given a glimpse into the world of both the donor and, crucially, the recipient of the donation. Hopefully this will provide a compelling answer to those considering how important their prospective donation might be.