Turkish Airlines: Invest On Board

Turkish Airlines recently announced its latest high-flying business venture, Invest on Board. With the new worldwide initiative, investors can now meet startups while onboard sitting in their seats. Starting this December, Invest On Board will fly 11 startup ideas into the skies via Turkish Airlines in partnership with eTohum, a program which aims to introduce entrepreneurs into the marketplace. Using Turkish Airlines' in-flight entertainment system 'Planet, which offers films, short programs, music, radio channels, games and live flight information to passengers on an interactive touchscreen, investors will also be able to browse video pitches to discover the next big idea. These pitches will be updated on a monthly basis. Away from their busy offices and regular workdays, Invest On Board gives investors the opportunity to encounter the next big business in an easy, accessible format, and startups get a chance to grow without having to individually search for the perfect backer. The campaign aims to further promote the entrepreneurial spirit of Turkey in a fresh and unique way through an unconventional, distinctive and modern program.