TV ad: P&G: Pick them back up

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For the London Olympics P&G released a corporate campaign to celebrate Moms everywhere with "Best Job". This latest effort is for next month's Sochi Winter Olympics - "For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom." Agency: Wieden + Kennedy Portland. Directed by Lance Accord.

Category Household, garden & pets
Client Procter & Gamble
Agency Wieden + Kennedy
Production Park Pictures
Country United States of America
Uploaded 7 January, 2014

Credits

Director
Lance Acord
Executive Creative Director
Joe Staples
Executive Creative Director
Susan Hoffman
Copywriter
Kevin Jones
Art Director
Ollie Watson
Agency Producer
Erika Madison
Executive Producer
Mary Ann Marino
Head of Broadcast
Ben Grylewicz

Other credits

Line Producer: Caroline Kousidinis

Production Designer: Jason Hamilton

Editorial Company: Joint

Editor: Peter Wiedensmith

Post Producer: Ryan Shanholtzer

Assistant Editor: Kristy Faris

VFX: A52

Song: Primavera

Composer: Ludovico Einaudi

Sound Designer: Peter Wiedensmith

Mix: Eleven

Mixer: Jeff Payne

Producer: Caroline O'Sullivan

P&G: Pick them back up

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P&G: Pick them back up

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