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P&G: Pick them back up

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For the London Olympics P&G released a corporate campaign to celebrate Moms everywhere with "Best Job". This latest effort is for next month's Sochi Winter Olympics - "For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom." Agency: Wieden + Kennedy Portland. Directed by Lance Accord.
Credits Other credits

Line Producer: Caroline Kousidinis

Production Designer: Jason Hamilton

Editorial Company: Joint

Editor: Peter Wiedensmith

Post Producer: Ryan Shanholtzer

Assistant Editor: Kristy Faris

VFX: A52

Song: Primavera

Composer: Ludovico Einaudi

Sound Designer: Peter Wiedensmith

Mix: Eleven

Mixer: Jeff Payne

Producer: Caroline O'Sullivan

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