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Hapa Sushi: Pairing Menu


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Print and in-restaurant campaign from TDA Boulder, tagged "Happy Legalization," welcomes Colorado's legalization of marijuana. Of the three print ads, one ("Pairing menu") doubles as an in-restaurant hand-out menu, and another ("Effective January 1") doubles as both a table tent and as an in-restaurant poster.
"Pairing menu" (grouped not by reds and whites and rosés but by Indicas, Sativas and Blends) suggests appropriate Hapa dishes for various strains of pot. Spicy, Hawaiian style Pakalolo Shrimp, for example, is an ideal accompaniment to a Pakistani Kush Indica. Diners who have sampled a Blue Dream Sativa might want to try the Japanese Chicken Katsu Curry.
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