wwf: Unseen

WWF worked with UK-based video production company Nice & Serious to produce the short video clip, which is made to look like a movie trailer for a thriller called "Unseen". Only at the end of the clip does the viewer realize that this is not a real movie trailer at all but rather a video that seeks to educate consumers about one of the world’s most pressing environmental problems and how they can help. The video is linked to a dedicated microsite that provides more information on the issue of palm oil and the products that contain it. Consumers are invited to share the video and tweet companies featured in the WWF Palm Oil Buyers'Scorecard 2013, asking them to use sustainable palm oil.