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Top 6: April 30th 2014

Hrabri telefon - helpline: Don't just stand there. Ignoring abuse is as bad as abusing.

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Top 6: April 30th 2014
Child abuse happens everyday, often in front of witnesses. Unfortunately, in many cases, it passes unreported. Although child abuse is widely regarded as unacceptable, witnesses often choose not to react and report it. The goal of the campaign was to warn them that non-doing is as harmful as doing itself because it doesn't break the vicious abuse cycle. Pretty campaigns help, but sometimes people need to be a little enlightened.A simple intervention on a traditional medium: With the help of motion sensor spotlight, by-passers became participants and were faced with the consequences of turning the blind eye.
Agency: Señor Croatia

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