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Top 6: April 30th 2014

VH1: I will survive

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Top 6: April 30th 2014
VH1’s main target is the young people of this world, so it seemed appropriate to take on a social issue that deeply affects them.The idea of the campaign is to raise awareness about bullying, speaking directly to those "cool" kids who watch the channel. In order to reach them, Del Campo Saatchi & Saatchi Buenos Aires knew they had to do something really original that corresponded to the personality and idiosyncracy of the brand and, more importantly, spoke a language that young people could relate to.
Credits Other credits

Agency Producers: Andy Gulliman / Felipe Calviño / Adrian Aspani

Account Director: Ana Bogni

Production Company: Landia / Stink

Director: Agustin Alberdi

Executive Producers: Daniel Bergmann / Andy Fogwill / /Diego Robino Producer: Nell Jordan

Director of Photography: Carlos Ritter

Post house: Electric Theater

Sound : Pure Sound

Advertiser’s Supervisors: Sean Taylor / Nacho Gil

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