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Top 6: April 30th 2014

Axe Body Spray: Soulmates

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Top 6: April 30th 2014
Here's the new Axe campaign from BBH London that supports the re-launch of the new Axe product range. 'Soulmates' is based on the idea that the new, upgraded AXE allows guys to transform their fortunes and make their own fate in a way that wasn't previously possible.
Credits Other credits

BBH Interactive Art Director: Vinny Olimpio

BBH Strategic Business Lead: Ngaio Pardon

BBH Team Director: Heather Cuss

BBH Team Manager: Amy Forster

BBH Strategy Director: Agathe Guerrier and Tim Jones

BBH Strategist: Shadi Sarreshtehdarzadeh

BBH Assistant Producer: Vaia Ikonomou

Post Production: Electric Theatre Collective

Editor/Editing House: Rick Russell / Final Cut

Sound Design and mix - Raja Sehgal @ Grand Central Recording Studios

Additional Track Laying / Sound Design - Miles Kempton @ Grand Central Recording Studios

Music Supervision: The Most Radicalist Black Sheep Music / Leland Music

Music Production: Leland Music

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