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Top 6: June 18th 2014
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Volkswagen Cinema Idents: "Made for real life, not the movies- Bus"

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Top 6: June 18th 2014
Volkswagen UK via adam&eveDDB is launching a new campaign to promote its long-standing support of independent cinemas throughout the UK. The series of films, It comes from the simple observation that although Volkswagen cars may be great for the needs of everyday life, they wouldn't be great cars to have in action movies, because of the safety technology they are equipped with. The drama quickly unravels, thanks to various safety features, turning the films from high-action and high-drama films, to anti-action films rather quickly.
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