Interactive
Disneyland Paris: RatboothThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In order to celebrate the opening of Ratatouille: the Adventure, Disneyland Paris's newest ride, BETC and Disneyland teamed up to develop a multimedia campaign featuring Rat Booth, a desktop and mobile application (www.ratatouille-ratbooth.com). The easy-to-use application lets you create your very own rat avatar simply by looking into your smart phone or computer's camera, thanks to a face-scanning and tracking system. You can then personalize your rat by choosing from a number of different furs, body types, eye colors and rat-sized accessories, and even create videos with recorded messages or selfies to send to friends. The launch of the innovative app is accompanied by a TV and outdoor campaign depicting the multi-sensory adventure of the thrilling ride, as well as a special mini-website (www.ratatouille-adventure.disneylandparis.co.uk). The application is currently available in the App Store and Android Market.
BRAND MANAGEMENT: BRIGITTE ELMKIES-SITBON, ANDRE DELVALLEE, NATHALIE RAVERAT, FABIEN FOUQUEREY, CHLOE WITTMANN, AUDREY BEDOUCHA, ANNE GROS-DAILLON, CLOTILDE DESAGULIER |
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