TV ad: Greenpeace: LEGO Everything is NOT Awesome

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Top 6: July 16th 2014

Greenpeace has released a film online today, aiming to highlight LEGO's collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there.

The haunting and beautifully shot video, made by BAFTA-winning creative agency Don't Panic, London begins by revealing a magical and playful Arctic wonderland made of LEGO. But as the scene pans out, it's revealed Shell has moved in to drill – and something has gone wrong. An evocative cover version of the theme song from The LEGO Movie,'Everything is Awesome', accompanies the destruction.