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Stones Throw Records and: World Premeire iPhone app

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When the audio brand AIAIAI and record label Stones Throw teamed up to make a special edition of the TMA-1 headphone, one line from the label's inaugural release 'My World Premiere’ by Charizma & Peanut Butter Wolf suddenly stood out: 'When I didn't have a mic, I rapped on headphones'. AIAIAI and Stones Throw then asked themselves "What if the microphone in your headset could be used for something more creative than just speaking on the phone?" This inspired the two partners to further develop the concept into the Rap Mic Contest and World Premiere iPhone app.
Agency: CP+B, Denmark

The track is there and the release date is set. The only thing missing is you. Simply download the World Premiere iPhone app with the classic beat, record your rhyme and upload it directly to the World Premiere Rap Mic Contest website. Label boss Peanut Butter Wolf will choose the winner and press up the winning recording on a 7” vinyl record.
Credits Other credits

Design Director: Robin Kylander

Digital Development: Mikael Hellqvist, Johan Olsson Bachmann, Arvid Sollenby, Marcus Aslund

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