Interactive ad: Ahlens: Shot It, Got It!

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Top 6: September 17th 2014

To spread the word about Ahlens' summer collection to a younger audience, Forsman & Bodenfors, Stockholm created a game only using Instagram and the screenshot function on smartphones. In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price. Thousands of people posted screenshots of Ahlens' products and automatically promoted the collection among all their followers and friends.