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Nike: Together

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W+K Portland and Nike are excited to present a simple, soulful idea that showcases one of our biggest athletes in a very different way than ever before. LeBron James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, together is the only way. "Together" is a two minute commercial that will air this evening right before tip-off of the first Cavs' game of the season. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. In addition to the film, a 10-story and 25,000 square foot installation located on the Ontario Street welcoming James back to Cleveland was unveiled today, as well as supporting newspaper ads.
Credits Other credits

Head of Production Ben Grylewicz

Account Management Jordan Muse / Katie Gurgainus / Ricardo Hieber

Interactive Producer Keith Rice

Senior Interactive Producer Ben Oh

Director of Interactive Production Patrick Marzullo

Business Affairs Manager Laura Caldwell

Managing Director Michelle Ross

Head of Production Doron Kauper

Line Producer Line Postmyr

Editorial Company Spotwelders

Editor Robert Duffy

Asst Editor Sophie Kornberg

Post Executive Producer Carolina Sanborn

VFX

VFX Company The Mill

VFX Creative Director John Leonti

VFX Executive Producer Sue Troyan

VFX Producer Jordan Sharon

VFX Supervisors John Shirley

Colorist Adam Scott

MUSIC + SOUND DESIGN

Artist Atticus Ross

Music Company Barking Owl

Sound Designer Michael Antanasi

MIX

Mix Company LIME

Mixer Loren Silber

Producer Jessica Locke

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