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Mark Fitzloff

Chief Creative Officer at Opinionated, Portland

Mark Fitzloff


Mark began his career in the mid ‘90s, joining Wieden+Kennedy as a copywriter doing award-winning work for Nike. While working on Coca-Cola he found his true talent: breathing fresh life into iconic American brands and reminding us what we love about them. He extended that skill to Old Spice, creating a campaign that has gone on to be one of the funniest and most enduring in advertising.

In 2008, Mark was named executive creative director of Wieden’s largest office — its Portland headquarters. He became a partner in the firm soon after.

Under Mark’s leadership, the Portland office earned a reputation as the world’s most creative ad agency, being named Cannes Agency of the Year in 2011. Along the way Mark served as jury president at Cannes and was consistently named one of the most creative people in advertising, and one of the most award-winning creatives on Creativity’s Annual Awards Report.

In 2013, Mark took charge as global executive creative director of Wieden+Kennedy, responsible for 1,600 employees, eight offices and creative work around the globe. Then, in his final year at the helm, Mark led the agency to once again being named Creativity’s agency of the year, with work for clients including Samsung and Verizon, while ensuring the agency had its best financial year on record.

In 2017 Mark founded Opinionated, his own agency based in Portland, Oregon.

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