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NZ Transport Agency: Titanic

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Young drivers are more likely to crash in the first six months of driving solo than at any other time of their life. Once they get their restricted license, it's easy for parents to feel their job is done, but they still have a vital role to play in preparing their teens for the road. Our solution was to encourage parents to keep talking with their young drivers about safe driving before it's too late.
Agency: Clemenger BBDO Wellington
Credits Other credits

Account Executive: Michael Doolan

Principal Advisor: Rachel Prince,

Principal Scientist: Paul Graham,

Advertising Advisor: Andrea Amies

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