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Top 6: December 3rd 2014

Universal Music: Move Like Lorde

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Top 6: December 3rd 2014
BBDO Argentina has launched "Move Like Lorde" to promote Lorde's new album "Pure Heroin". Fan's and music lovers where invited to dance Lorde's unique dance style. Universal Music and BBDO Argentina used kinetic technology to judge how precise fan's could mimic Lorde's dance moves, the closer the match the bigger the discount they would receive when purchasing the album.

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