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Kia basketball sponsorship: buzzer

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Embed Video
Kia wanted to announce it's new association with professional basketball in a subtle way. This spot acts as a teaser, "proud sponsor of basketball dreams" is explained more as the campaign unfolds.

Creative Commentary
We picked up on a real life observation. Basketball fans dream of what it might be like to make that game-winning buzzer shot. Hopefully viewers see themselves in one or more of the charactures.

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