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We Compost: We Compost Weekend

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Auckland sends half a million tonnes of organic waste to landfill a year, which, turned into compost, could be worth almost $20 million. Our client, We Compost, is a waste collection business that sees these food scraps as a valuable resource. We set out to grow their business, and change the way Aucklanders see their organic waste. So DDB New Zealand turned food scraps into a currency, and for one weekend, Aucklanders could use their organic waste from home to pay for goods and services.
Credits Other credits

DDB:

Digital Designer - Jim Pachal

Account Executive - Genevieve Rogers

Digital Planner - Michiel Cox



Mango PR:

Group Account Director - Sean Brown

Senior Account Manager - Eleisha Balmer



We Compost:

Managing Director - Steve Rickerby

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