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Top 6: February 25th 2015

Galaxy Note 4: Shark Diving In The Desert

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Top 6: February 25th 2015
Leo Burnett Sydney was tasked by Samsung Electronics Australia to help launch the Samsung Gear VR to the public - a new virtual reality headset powered by the Samsung Galaxy Note 4. To demonstrate just some of the potential that this innovative new platform holds, Leo Burnett created a unique 360-degree film that lets users dive into a world that they could not experience any other way the underwater home of great white sharks without bars, cages or breathing apparatus. Working with renowned surf director Taylor Steele of Rapid VR, Leo Burnett captured incredible underwater footage of the great whites near Port Lincoln, South Australia - including an astounding 360-degree shot of the inside of a shark's mouth, captured when it attempted to eat the camera rig. The resulting footage was used to create 'The Dive', an immersive 360-degree film created specifically for the Samsung Gear VR an eerily realistic underwater experience that lets you enter the sharks' world
Credits Other credits

Activation director: Chris Ireland

Creative Directors ­ Samsung: Sharon Edmondston & Misha McDonald

Group Operations Director: Jeremy DeVilliers

Client Services Director: Amanda Quested

Senior Business Manager: Grace Kluver

Developer: Farhan Amjad

Integrated Producer: Laurent Marcus

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