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My Dog: The one who misses you most

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Whenever people travel abroad they are almost always expected to buy duty-free gifts and treats for friends and family, even colleagues, but most never think to buy anything for the ones who miss them the most - their dogs.

To premium dog food brand My Dog (known as Cesar in some markets) and its agency Colenso BBDO, this seemed wrong, so the agency set out to do something about it.

In a world first, the dog food brand ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most, the way they normally would for friends.
Credits Other credits

Account Executive - Hannah Wall

Senior Producer - Michelle Hong

PR & Activation - Paul Gunn

Marketing Director - Oliver Downs, MARS

Marketing Manager - Debbie Laing, MARS

Brand Manager - Dog & Speciality – Maria Granados

Media Agency - APN Outdoor

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