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TOWER Insurance: Penguin


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When you were a kid, you were indestructible, able to climb any tree, bike down any hill, or defeat any monster. That was because you were confident that whatever happened, everything would be okay because there was someone looking after you.Unfortunately, a lot of that confidence fades with age. It probably has something to do with burgeoning adult responsibilities and the fact that bones take longer to set the older you get. But with forward-thinking TOWER Insurance looking out for you and your things, you can get that confidence back.That’s why, through their agency Barnes, Catmur & Friends, TOWER Insurance produced a campaign in which kids demonstrate their carefree approach to some of life’s more troubling dilemmas, like what to do when a penguin steals your bike, and how with TOWER Insurance you can get that confidence back.
Credits Other credits

TOWER Insurance:

General Manager, Customer Proposition: Mark Savage

Head of Marketing: Greta Yardley

Marketing Manager: Suzi Goodwin

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