Outdoor ad: Hailo: The Three Year-Old Taxi Driver

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Top 6: August 12th 2015

Hailo has launched its atest campaign 'The Three Year-Old Taxi Driver', a hidden-camera stunt featuring an irreverent and cute video of a toddler as he drives around Dublin picking up some pretty shocked fares.

The online campaign launches across Twitter, Youtube and Facebook in celebration of the Taxi App's third birthday.

Guns or Knives Art Director, Dave Kee comments on the conception of the campaign: "Our starting point really came from the initial idea, what if a three year old brand took on a three year old's behaviour? What would the outcome of this look like and what would be the most impactful way we could demonstrate this?"

'The Three Year-Old Taxi Driver' follows in the vein of successful viral campaign 'The Heterophobic Taxi Driver' created by Guns or Knives for Hailo in the lead up to the Irish Referendum on Same Sex Marriage. In a bid to drum up voting support, Hailo released the hidden camera film to promote its free taxi rides to polling stations.