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Mexico Tourism Board: "Cirque du Soleil - Mexico Fantasy App"
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In anticipation of Cirque du Soleil’s newest show based on Mexico’s vibrant culture, LAPIZ created an augmented reality mobile app that will interact with a print ad in Cirque programs around the world. Spectators can download the “Mexico Fantasy” app on Android and iOS devices to bring to life the characters and environment seen in the program. The ad features characters drawn from Mexican traditions, as well as both ancient and modern landmarks. Users can also add a traditional “Alebrije” mask to their selfies and share in social media, as well as plan their next vacation to Mexico directly for the app.
Ernesto Adduci, Account Director Related
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