Staropramen: TapWriter

Addressing an audience a little more sophisticated, Staropramen speaks to people who spend their time enjoying quality experiences such as theater, jazz music, fine cinema and literature. That is why this summer we’ve thrown at them the biggest challenge an aspiring artist could face: the blank page.
To do that, we’ve combined a real typewriter with a draft machine. Here comes Tapwriter, the world’s first type-controlled draft. For each piece of writing, the author gets a free beer poured while typing. As inspiration pours out of you, well-deserved beer fills the glass. Agency: FCB Bucharest.