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Top 6: November 18th 2015
Web Film

Zulu Alpha Kilo: Zulu ignites debate about Spec Creative

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Top 6: November 18th 2015
Agencies have been doing 'spec creative' in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them.

The resulting film skewers the notion of pitch work while proposing to the ad industry: it's time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free 'spec' work for potential clients. The video was made and shared at Strategy's Agency of The Year award show.
Credits Other credits

Production House Producer: Tara Handley/Daniel Kaplan

Casting Director: Shasta Lutz

Video Post Facility / Editing Company: Zulubot

Colourist/Transfer: Roslyn Di Sisto /Smith

Audio Post Facility/Music House: Zulubot

Engineer: Stephen Stepanic

Cameraman: Alex Oktan

Actor: Chris Locke

Sound Mixer: Ian Reynolds

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