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Top 6: November 11th 2015
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John Lewis: Man on the MoonTop 6: November 11th 2015
John Lewis in the UK has launched its eagerly awaited 2015 Christmas advertising campaign. 'Man on The Moon', via agency Adam&EveDDB, London. Set to the Oasis track 'Half The World Away', recorded by 19-year-old rising music star, Aurora, the retailer's Christmas spot tells the story of a magical and unexpected connection between a little girl, Lily, and a Man who lives on the Moon.
At its heart the narrative demonstrates the power of connection and thoughtfulness at Christmas - a time of great joy, but also a time when some might find themselves alone. The commercial ends with the strapline 'Show someone they're loved this Christmas'. The spot first launches on the retailer's social media channels today and it will then feature on British TV for the first time that evening during the first ad break of Gogglebox on Channel 4. This follows a teaser campaign using #OnTheMoon, on television and social media which began last Sunday. John Lewis has partnered with Age UK to drive awareness and support for some of the million older people who can go for a month without speaking to anyone. Throughout November and December, the retailer will be supporting Age UK in a number of ways, including in store and online activity, a text to donate mechanism and through the sales of selected Christmas merchandise. This message will be amplified beyond the TV campaign through a range of channels: moon pop-ups will land in 11 John Lewis shops - providing the opportunity to take photos with the moon back drop, learn about the moon and find out more about this Christmas's Age UK partnership. The retailer has also created a Man On The Moon App that uses augmented reality to bring the moon to life. By pointing a phone at the Man on the Moon image - found on posters, John Lewis shopping bags, click and collect boxes and many more places; or simply by holding the device up towards the moon itself, users can unlock a 3D interactive moon that releases daily facts and animations in the countdown to Christmas Day's full moon. The app also features a Man on the Moon themed game in which the player has to avoid obstacles, and collect power ups in a bid to get a chosen object all the way up to the Man on the Moon.
Planner: David Golding |
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