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Birch & Waite: Passion for Fresh

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Birch & Waite is the No. 1 choice of Australian chefs that's because Birch & Waite only use fresh ingredients and are therefore exclusively stocked in the fresh produce fridge at Woolworths supermarkets. The challenge for agency Affinity was to change behaviour and drive shoppers away from the supermarket aisle and towards the fridge.

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