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Kia Optima: Walken Closet


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Kia Motors unveiled its full-length Super Bowl spot for the all-new 2016 Optima, titled "Walken Closet," created by LA-based David&Goliath. The :60 spot, starring Christopher Walken, will air during the third quarter of the Big Game and is part of a larger integrated campaign that will roll out across various digital, social and promotion channels. Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their category name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan.

To introduce the next-generation Optima, Kia and D&G enlisted revered cultural icon and star Christopher Walken. Given the fact that your car, like the clothes you wear, reflects the style you have as an individual, what better place for Christopher Walken to extol his words of wisdom than inside a walk-in closet. It is from here that Walken explains that the next-generation Optima is the antidote to the overwhelming monotony we’ve come to expect from the midsize sedan category.

Walken’s characteristic style and cool demeanor have the perfect amount of pizzazz to complement this exciting new car.

Colin Jeffery, CCO of David&Goliath, said: “There are a few special moments in one’s career. Those times when you find yourself in an interesting place, making something you never thought possible, with someone you never thought you’d meet. Being in a closet with Christopher Walken and 600 pairs of beige slacks was definitely one of those moments.”
Credits Other credits

Chief Digital Officer: Mike Geiger

President: Brian Dunbar

Chief Strategy Officer: Seema Miller



Senior Designer: Katherine Ahn

Director of Creative Services: Frannie Rhodes

Senior Project Manager: Kemit Ray



Director of Broadcast Production: Paul Albanese

Director of Art Production: Andrea Mariash

Senior Print Production Manager: Elisa Atwood

Digital Producer: Justine Kleeman



Managing Director: Jeff Moohr

Account Director: Gordon Gray

Account Executive: Annelise Lorenzo

Digital Account Director: Jeanann Grubbs

Digital Account Supervisor: Sarah Kirsch



Planning Director: Andrew Lynch

Senior Planner: Ed Gibson

Senior Digital Strategist: Rachel Fletcher



Director, Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price



Product Information Manager: Russ Wortman

Product Information Manager: Mark McNaul



President: David Zander

Senior Executive Producer: Eriks Krumins



Editorial Company: Cut+Run

Assistant Editor: Sean Fazende

Managing Director: Michelle Eskin



VFX Creative Director: Paul O’Shea

VFX Senior Producer: Karen Anderson

VFX Producer: Abisayo Adejare

VFX Senior Compositor: Mark Holden

Grade: MPC LA

Color Executive Producer: Meghan Lang

Color Associate Producer: Rebecca Boorsma

Colorist: Ricky Gausis



Mix: Margarita Mix

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