Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: April 6th 2016

New Zealand Police Recruitment: Hungry Boy

Embed Video
Top 6: April 6th 2016
Would you walk past or stop to help? A young boy foraging for food in a central city rubbish bin has captured the hearts and minds of millions of viewers around the world in a new recruitment drive campaign for the New Zealand Police, created by Ogilvy & Mather New Zealand. A series of five videos featuring real-life scenarios have been captured exploring issues Police Officers deal with daily including alcohol-related incidents, mental health, at risk youth and safety on our roads. In the first video, launched on Monday 21 March, a young actor in a busy city street is seen eating out of a rubbish bin. That video has now reached more than three million Facebook feeds, received more than 800,000 views and more than 30,000 likes, shares and comments since launched.
Credits Other credits

Junior Creatives: Kieran Beck, Matthew Knight

Planning Director: Ben Fielding

General Manager: Christina Mossaidis

Account Manager: Joel Walden

Media Director: Denelle Joyce

Social Strategist: Mike Adly

Senior Designer: Danny Carlsen

Chief Digital Officer: Paul Pritchard

Digital Producer: Janine Johnston

Creative Technologist: Ajay Murthy

Studio: Dave Preece

BTS Filming & Retouching: Jamie Wright

Editor: Gonzalo Deza, Gary Sims

Post Supervision: Martin Spencer

Colour Grader: Ben Marshall

Music Composition: Liquid Studios

Ethnic Consultants: Michael Jones and Jade Te Uri Karaka

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news