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Direct Marketing
JCDecaux: JCDecaux The Mistake
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JCDecaux sends out the worst mailing ever in the history of direct mail.
This year, JCDecaux, well-known for their 2m2 billboards, caused a bit of a stir amongst advertisers. JCDecaux sent out a direct mail to tell them about their outdoor opportunities. Every advertiser received a miniature 2m2 billboard featuring one of its own ads. Thoughtful. Except they made a huge mistake, one you’d never want to make with your clients.Agency: BBDO, Belgium
Account Supervisor: Isabel Peeters Related
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