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Top 6: July 6th 2016

Instituto Ayrton Senna: In the heart of Brazil

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Top 6: July 6th 2016
In a year so important for Brazilian sports, the Ayrton Senna Institute launches No Pulso do Brasil (The Heart of Brazil), an animated film with a message from Senna to athletes. The images that recreate Ayrton's difficulties and how he overcame them for one of his most beautiful victories may be seen through an augmented reality app attached to a charm bracelet that is being distributed to the Brazilian delegation.The action, created by J. Walter Thompson in partnership with the animation studio Le Cube, initially estimated the production of 2,000 bracelets, but the buzz was so great that another 32,000 of them are already in production and an even greater amount is expected to be distributed soon.
Credits Other credits

App: Bolha

Athletes Video

Production Company: Vetor Zero

Direction: Luiz Evandro, Coi Belluzzo

Executive Producer: Vandreia Ribeiro

Sound Production: A9

Maestro: Apollo 9

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