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Top 6: July 6th 2016

Audi R8: Blink Experience

Top 6: July 6th 2016
Holler Australia, has created an engaging and interactive experience for the Audi R8 that invites users to discover the power and beauty of the all-new high performance sports car.

The new Audi R8 is so fast that if you blink, you'll miss it. Using blinks as a personal unit of velocity, the digital experience allows the user to intuitively understand just how fast the all-new Audi R8 can sprint 1,000 metres along an airstrip.

The science combines two variables: vehicle speed and blink duration. Race telemetry calculates the precise speed of the vehicle at any given time, while a computer webcam tracks the duration of each blink as it occurs. The result is a unique calculation provided to every user, including their individual number of blinks and how many metres they’ve missed during the race.
Credits Other credits

Lead Creative Technologist – Andre Venancio

Technical Lead – Mike Hazell

Senior Front End Developer – Kiyo Nishimura

Back End Developer – Sesh Varigonda

UX Architect – Matteo Grand

Executive Producer – Michael Griffiths

Producer – Mike Montgomery

Senior Account Director – Trent Ellis

Senior Account Manager – Charlie Wileman

Chimney Producer - Rosie Parker

Client - Audi Australia Pty Ltd

General Manager of Marketing – Kevin Goult

Marketing Manager – Kit Bashford

Senior Executive Digital & Innovation – Josh Boyden

Senior Brand Marketing Executive – Karlien Mcleod

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