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Top 6: July 6th 2016

Lennox: Degrees of Perfect

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Top 6: July 6th 2016
Air becomes the medium in this innovative art + engineering exhibit for Lennox, a leading manufacturer of residential cooling, heating and indoor air quality products.

Titled "Degrees of Perfect," this first-of-its-kind exhibit features five unique murals, painted by five well-known street artists: Bacon, Dodo Ose, 123Klan, Slick and Zek One. The artists used thermochromic paint, designed to react to changing temperatures. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath, which provides a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns.

The concept was created by lead creative consultant GSD&M and was curated and produced by A'shop Crew, an artist-run production company based out of Montreal, Canada, that is recognized as one of North America's leading muralist teams.

How it Worked:

--Each artist was briefed on their respective theme/Lennox pillar: clean air, solar power, intelligence, quiet systems and balance. From there, the artists set out on their own to interpret the theme, create an idea and design a two-part visual story using their individual style and inspiration.

--Lennox engineers worked together with the artists to design five custom, 8' x 20' walls that could be heated and cooled with absolute precision. These became the artists' canvases. When the walls are introduced to a hot or cold temperature, their unique thermochromic paint changes color, revealing one of two graphics.

A continuation of the "What Perfect Feels Like" campaign, this new effort demonstrates how Lennox is not just innovative in how they create the perfect system, but also in how they show it.

The exhibition takes place on Friday, June 24 at The Container Yard, one of the most unique and exciting urban renewal projects in LA. It's home to 60,000 square feet of untouched raw space with art by world-renowned artists.
Credits Other credits

CD, Experience Design: Rye Clifton

ACD, Experience Design: Maria D’Amato

Writer: Jon Miller

Media Producer: Kelly Grant

Digital Producer: Kate Blair

Marketplace Planning: John D’Acierno

Business Affairs Manager: Linda Nhan

Social Media Manager: Charlie Joslin

Communications Manager: Chelsey Korman

HVAC Engineers: Tom Johnson (Lennox Corporate); Alain Savard (Lennox Premier Dealer Climatisation B.S., Montreal); Zack Giron and Yuval Giron (Lennox Premier Dealer AZ Air Conditioning & Heating, Los Angeles)

DJ Set: Toro y Moi

Original Music: starRo

Music Manager for starRo: Cameron Rath, owner of Vibe Coach

Production: A’Shop Creative Studios, Inc.

Lead Artist/Curator: FLUKE

Project Coordinator: Pascale Godbout

Artist: BACON

Artist: DODO OSE

Artist: 123KLAN

Artist: SLICK

Artist: ZEK ONE

Scott Owens—Founder/CEO, DoStuff Media

Erin Shorts—National Events Manager, DoStuff Media

Mitchell Frank—DoLA Founder; Spaceland Presents president

Ben de Ayora—General Manager, DoLA

Melissa Aquino—Account Manager, DoLA

Jasper Kuo—Production Manager, DoLA

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