TV ad: Tesco Mobile: Smile

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SapientNitro has created a national advertising campaign to promote Tesco Mobile's new EU roaming service. The 'Smile, You're on Tesco Mobile' advertising campaign is SapientNitro's first integrated campaign for Tesco Mobile since it won the brand's UK account in July last year, and breaks today (June 23rd) in the UK on ITV during Coronation Street.