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Tesco Mobile: Mobile Life
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The work, created by the community London and directed by Max Fisher at Outsider, features non-actors using their phones in a myriad of different ways, reminding us just how integral mobile phones have become to our lives. By capturing true moments of modern British life and depicting both the good and the bad experiences people have with their phones, Tesco Mobile sets itself apart from the hyperbole and celebrity endorsement that currently saturate the category.
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