Outdoor ad: Adventure World: Mistaken Identity

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Top 6: July 27th 2016

With the Pokemon Go craze hitting Australia along with the rest of the world, it was inevitable that there would be casualties. Adventure World Perth's mascot Yarli the Dragon has been mistaken for a Pokemon and abducted from the park. Adventure World are using bill posters, handout flyers and social media posts to ensure his safe and swift return. At the same time, they are also advertising the Park opening date and the season pass sale now on.