Navy: What Will You Bring?

Havas Worldwide has unveiled its first dedicated brand campaign for the Navy. Part of a wide-ranging new recruitment drive, it showcases the broad career opportunities offered by the Navy. The fully integrated campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. The content focuses on demonstrating the Navy experience in order to build a deeper connection with young men and women. By showing the parallels between their lives today and what life could be like for them in the Navy, it demonstrates the Navy's ability to recognise and actively develop the potential of new recruits.