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Top 6: August 24th 2016

7-Eleven Gulp: GULPihan sa 7-Eleven

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Top 6: August 24th 2016
People were spoiling for a fight online because of the Philippines’ most controversial election. Gulp’s 7-Election wanted to own this.So, we used an overlooked Facebook tool – the Event page.MullenLowe Phiippines created an event that humorously mimics a violent smackdown. People confirmed their attendance and invited other people. They even campaigned for their preferred candidates! We also held live chats to make people realize the value of voting.
Credits Other credits

Social and Content Director: Raffy Bariso

Head of Planning: Viboy Palillo

Community Manager: Jel Villanueva

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