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Top 6: August 24th 2016
Interactive
Valspar: Ask Val
Top 6: August 24th 2016
Valspar launched an innovative interactive consumer paint resource dedicated to delivering the highest caliber of personalized service to avid DIY-ers nationwide. It was developed as an extension of a core brand belief that choosing color to enhance your life is a fun, inspiring, empowering change – and that Valspar is here to help throughout the entire process.
AskVal.com provides a quick and easy quiz option to help users identify colors and palettes that perfectly fit their personalities. Additional inspirational photos and color trends information are also easily accessible with just a few clicks. The key feature of the platform is its ability to help pinpoint the right color for the project. Not only can the site’s photo matching application translate any image into Valspar paint colors, but Valspar’s Pinterest Analyzer feature, built using the Pinterest API, turns a user’s Pins into palettes by pulling out a user’s highest-trending colors for quick and easy inspiration. AskVal.com offers complimentary online color consultations. Valspar’s expert color consultants recommend a variety of personalized color palettes based on the customer’s specific project needs, design tastes and color preferences. The mobile-first site shortens the amount of time shoppers spend on selecting colors for their paint projects. Conveniently delivering paint chips directly to the customer helps ensure that they visit their preferred store with color decisions in hand.
Director User Experience: Justin Hernandez, Digital Platforms Manager: Nick Kraska, Group Management Director: Scot Havrilla, Associate Business Analyst: Derek Tucker, Brand Manager: Stephen Strong, Director Brand Integration: Joel Wasserman, Sr. Brand Manager: Karen Keller Also best this week |
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