TV ad: Dove: Searching

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Parents want to believe that their daughters are happy, confident and immune to the social pressures surrounding body image. But what if you could see what your daughter is really searching for online? Would it tell you a different story about her self-esteem?

We brought a group of parents into a classroom for a different kind of lesson – a search history lesson to understand what girls their daughter’s age are really searching for online, and what that could mean for their self-esteem.

Client Unilever
Agency Wunderman Thompson
Production Collider
Country Australia
Uploaded 18 August, 2016

Credits

Director
Jack Naylor
Executive Creative Director
Simon Langley
Producer
Ainslee Littlemore
Copywriter
Giles Clayton
Art Director
Simon Hayes
Agency Producer
Amanda Slatyer
Sound Design
Sound Reservoir
Group Account Director
Milly Halll
Group Account Director
Ana Lynch
Post production
Resolution Design
Editor
Alex Feegans
Executive Planning Director
Angela Morris
Senior Account Manager
Joanna Krol-Slocolme
Account Executive
Rebekah O'Grady

Other credits

TVC Credits:

Director - Cybele Malinowski

Production Company - Network

Client Credits:

Vice President & Chief Marketing Officer - John Broome

Senior Brand Manager - Tessa Black

Assistant Brand Manager - Gillian Choo

Media Agency - PHD

Dove: Searching | Ella

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Dove: Searching | Ella

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