Outdoor ad: Rail Safety Week: The Conscious Crossing

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Top 6: August 31st 2016

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed.

So for Rail Safety Week, we trialled a cost-effective way to make zoned-out minds alert, every time they cross. Agency: Clemenger BBDO, Wellington.

Category Public interest
Client TrackSAFE NZ and KiwiRail
Agency Clemenger BBDO Wellington
Production Flare
Country New Zealand
Uploaded 26 August, 2016

Credits

Executive Creative Director
Brigid Alkema
Creative Director
Emily Beautrais
Copywriter
JP Twaalfhoven
Art Director
Steve Hansen
Agency Producer
Carly Neemia
Agency Producer
Carne Godfrey
Executive Producer
Christina Hazard
Account Director
Claudia Zwimpfer
Account manager
Fern Holloway

Other credits

Production Company: Flare

Dan Monaghan: DOP/Editor

Ollie Stent: Camera Op

Paul Stent: Sound Design

Client: TrackSAFE NZ and KiwiRail

Megan Drayton (TrackSAFE NZ Foundation Manager)

Kirsten Kilmister (Rail Safety Week Co-ordinator)

Rail Safety Week: The Conscious Crossing

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Rail Safety Week: The Conscious Crossing

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