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Pfizer Champix: Friendless Fairytales - The Wonderful Wizard of Oz

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Pfizer's Friendless Fairytales via WiTH Collective and Passion Pictures see famous stories retold with the main protagonist going their journey solo, "as if it were an analogy for something else."

This is the second phase of Pfizer's 'Some things are harder on your own' social campaign for a prescription-only quit smoking brand.

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