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Heineken: The Tutorial


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The Formula 1 Circus arrives in Monaco.
David Coulthard tells it to a complete stranger, lucky owner of the last two Heineken, from the terrace of an exclusive club.
Emotion, dream and reality are mixed perfectly, as in every race and on each circuit. Until the unexpected final.
Credits Other credits

Executive Creative Director : Cristiana Boccassini

Strategic Planner: James Moore

International Group Account Director: Lorenza Montorfano

Account Manager: Silvia Ghiretti

Head of Tv: Silvia Cattaneo



Ex. Producer: Helen Kenny

Producer: Karen O’Brian



Sr. Director Global Heineken Brand: Gianluca Di Tondo Heineken

Director Global Heineken Brand Communication & Digital: Anuraag Trikha

Global Heineken Brand Communication Manager: Daniela Iebba

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