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Top 6: November 2nd 2016

Easy Taxi: Lucha Libre

Top 6: November 2nd 2016
In Brazil, the Easy Taxi app launched a new way of ordering taxis. In this campaign we reaffirm the product’s main atribute, instead of waiting out in the street, people order taxis via the app. The campaign, via DM9DDB, Sao Paulo, is to establish this new habit, letting the public know that Easy Taxi is the easiest way of getting around.
Credits Other credits

Agency: DM9DDB

Client: Easy Taxi

Title: The Easiest Way Out / Lucha Libre, Postman, Clown

Chief Creative Officer: Aricio Fortes

Executive Creative Director: Paulo Coelho

Creative Director: Adriano Alarcon e Carlos Schleder

Copywriter: Gustavo Tasselli, Ricardo Salgado

Art Director: Bruno Trad, Francis Alan

Account: Marcelo Passos, Janaina Santos, Marcelo Trivilato

Media: Adrian Ferguson, Vicente Varela, Vilma Morais, Kellvyn Maior

Producer: Fabiano Beraldo, Clariana Costa, Nereu Marinho, Alessandra Salles, Alexandre Cândido

Photographer: Mauricio Nahas

Approved by: Fernando Matias

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